Plant may vary some from the picture. Pictures are for example, not exact. 

Keep them in direct light or bright indirect light. While in bloom, keep the root ball moist. Cyclamen should be kept moist by watering in a tray and allowing the roots to take up the water rather than watering from above the plant which can lead to rotting

When you water the plant, water from below the leaves so that the water doesn’t touch the stems or leaves. Water on the stems and leaves can cause them to rot. Soak the soil thoroughly and let any excess water drain away.
After a cyclamen blooms, it will go into a dormant state. Going into a dormant state looks very much like the plant is dying, as the leaves will turn yellow and fall off. It isn’t dead, just sleeping. With proper cyclamen plant care, you can help it through its dormancy and it will rebloom in a few months

Once a cyclamen has finished its dormant period, you can start to water it again and bring it out of storage. You may see some leaf growth, and this is okay. Make sure to completely soak the soil. You may want to set the pot in a tub of water for an hour or so, then make sure any excess water drains away.